Woodfish Group, LLC

 

The Story Behind the Name

Where did the name Woodfish come from? Good question, with sort of a long answer.

Founder Michelle Freed wanted a business name that meant something special. And nothing is more special and meaningful than her two children. After pondering dozens of potential names, she chose a word that combined the two Indiana cities in which both kids were born: Greenwood and Fishers. But it gets better.

After choosing the name, Michelle wondered if wooden fish were symbolic in any way, and wow, was she delightfully surprised. Turns out, wooden fish adorn Buddhist temples and are used in various ceremonies, metaphysically symbolizing tranquility and unrestricted freedom. And if there’s anything a person wants a business to be, it’s tranquil and unrestricted. Ahhh, the perfect choice.

With a B.S. in Journalism from the University of Oklahoma, Michelle’s first industry-related job was in college, when she landed a role as a type-setter for the campus newspaper, The OU Daily. After graduation, she moved to Kansas City and then later to Indianapolis, and has spent decades working primarily in advertising/public relations agencies, newspapers and non-profit organizations as a corporate communications specialist. In old school days, that meant writing, editing and overseeing the printing of countless newsletters, magazines, brochures, guides and even fax releases (yes, that is really, really old school).

Because of Michelle’s significantly diverse background in writing, design, marketing and the corporate world, she wanted to offer her talents to businesses with personal attention and without the steep prices associated with agencies and design firms. That’s when Woodfish Group, LLC was born. Today, she works with other talented artists, digital marketing firms, designers and strategists to create, design, collaborate and see results.

Services

  • Collaboration

    Working together to solve problems and create opportunities is something that the Woodfish Group team thrives on. The very nature of collaboration allows for collective intelligence to create innovative and aesthetically pleasing projects or presentations.

    • Branding Development

    • Kitting Content

    • Video & Audio Scripts

    • Corporate Theme Development

    • Message Consistency

    • Promotional Pieces

  • Online Content

    With vast experience in corporate communication, the Woodfish Group can help business leaders find their unique perspective and voice in order to effectively tell your stories, relate to your target markets, learn to understand your company’s DNA and culture.

    • Website Pages & Promos

    • Social Media Creation & Management

    • Blogs

    • Micro Magazines

    • Editing

    • LinkedIn Profile Makeovers

    • Internal Employee Messaging

    • Newsletters

    • Event Promotions & Marketing

  • Presentations

    Whether it’s training employees to be brand ambassadors through social media, or showing teams how to up their online networking game, Woodfish Group offers a variety of customized presentations to support brand awareness.

    • Social Media Best Practices

    • LinkedIn Profile Makeovers

    • Elevating Professional Online Presence

    • Online Brand Ambassador Workshops

  • Creativity

    It all begins with an idea. Maybe you’re launching a business and need help with strategy, or maybe you have a new project to share with the world. Whatever it is, we can help by being a part of the team and support overall strategy, brand and message development, and more.

    • Project Themes & Content

    • Marketing Strategies

    • Refreshing Brands

    • Website Strategy and New Content

    • Special Event Promotion

What People Are Saying

 

“Woodfish Group is the perfect complement to Vida Aventura. Whether it's creating unique messaging or generating branding strategies, Michelle's influential, relevant and innovative ideas have helped grow my business and deliver valuable online content for our target audience.”

— Deseri Garcia, President, Vida Aventura

“For many years I told myself I could do the social media for my business on my own, but it was inconsistent and mediocre at best. Michelle came highly recommended and as soon as we met I knew it was going to be a great decision to use her services.

She is a creative and intuitive writer, and quickly became familiar with my business. Michelle has substantially increased our social media presence and continues to make suggestions to further our progress and enhance our business.

I enjoy working with her, appreciate her professionalism and would highly recommend her to any business.”

— Laurie Rice-Salemi, Founder & Owner, Colored Threads

"As Sr. Director of Industrial Design here at Delta Faucet Company, I have to say Michelle did a fantastic job working with my team and our LinkedIn profile makeovers. Her workshop was a ton of fun and very informative. She conducted our session in such a way that even a social media novice such as myself was able to understand not only the benefits of the platform, but also how to navigate the site itself. If anyone was looking to do a workshop such as this, I would highly recommend they engage Michelle...great energy, great personality."

— Judd Lord, Senior Director of Industrial Design, Delta Faucet Company

 

Founder and President, Michelle Freed

With a comprehensive understanding of the corporate and small business world, Woodfish Group is positioned to be at the forefront of thought, idea-generation, and implementation when it comes to corporate communication and branding. To setup your consultation, request an appointment by clicking the Contact button below.